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La Petite Française
Since it began in 1991, La Petite Française has mixed elegance and comfort to create collections that express the inimitable Parisian look. The label’s silhouettes blend natural style with sophistication, and these two key principles are behind a design process that celebrates women’s beauty. As part of the brand’s commitment to its clients, 95% of all collections are designed and produced in France. This engagement is not just about quality, it also includes just-in-time agility to meet demand and stay in sync with the newest trends. The brand’s ideas come from its own values and by observing and listening to women, guaranteeing that collections are in tune with each one’s taste and style.
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Margaux Tardits
Collection after collection, Margaux Tardits designs bespoke dresses in her Parisian atelier. Her unwavering attention to fabrics and to constructing the perfect drape result in nuanced designs that reflect the modern bride. The house attracts brides from all over the world. They’re free-spirited, confident women who want their big day to be both stylish and glamorous, with that very French mix of charm, sophistication, and natural beauty that shakes up codes without breaking them.
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Balzac Paris
Since 2014 Balzac Paris has told its story about protecting the environment, and every collection has been a chapter that's both ethical and irresistible. Balzac Paris' limited edition collections are 100% feminine with classic styles and timeless looks – sold only via their internet site.
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Maison Lemoine
Because our lives are marked by important moments when we want to feel special, Maison Lemoine designs clothes that can be worn and reworn for every special event, big and little. The ready-to-wear collections are produced in limited editions and based on colours, rather than seasons, so all the different pieces can be put together and still form a harmonious palette.
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Sézane
Founded in 2013 by Morgane Sézalory, Sézane was the first French brand to start online. Collections are a balanced mix of essential basics and irresistible, eye-catching pieces, and the Sézane style is immediately recognizable. The label’s designs are resolutely modern with a focus on quality, construction, and fabrics. They’re also produced in ethical working conditions and available at affordable prices.
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Soi Paris
In April 2016 Aurélie and Julie launched Soi Paris, an original brand that stands out with its daring approach to colour and its offbeat prints and beautiful fabrics. Since the beginning, the two designers have stayed true to their mission of giving clients irreproachable quality and exceptional fabrics. As part of that commitment, they’ve chosen to use only natural fabrics that are ethically sourced and sustainably produced in OEKO-TEX-certified factories. Silk quickly became the label’s preferred medium for showcasing its vivid prints – it’s a natural material that’s delicate and soft, and it lets colour vibrate. That’s why the women’s collections are primarily made up of silk pieces with easy-to-wear, simple cuts: the iconic silk shirt, the must-have printed blouse, and the perfect little silk dress.
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Destrée
The D’Estrëe signature is unique: high-end accessories that combine hybrid, graphic, pure and colorful shapes and colors, and deeply inspired by the world of art. D’Estrëe loves artists. Each collection of hats and bags bears the name of a performer, photographer, painter, sculptor or designer who has played a role in shaping the history of art. This is the brand’s DNA
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Idano
Idano, founded in 2014, is the result of the meeting between a renowned production atelier and a designer who was passionate about her profession. After several years working as colleagues in Paris’ ready-to-wear community, the two decided to start a brand they would perpetually reinvent. Idano is a keen observer of the latest trends and, thanks to the agility and expertise of its ateliers, can interpret fashion in real time. The brand is 100% vertical and has eliminated all the middle men to better serve its clients. From design to fabric manufacturing, from finishing garments to creating prints, Idano is in complete control of its production and always maintains the same goal: making quality affordable.
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Sunday Life
The Sunday Life brand was launched in 2015 by Pei Chen, a designer who knows how to look with fresh eyes and find inspiration in the people she meets, nature, and the world around her. France and China come together in Sunday Life, a label that represents sobriety, comfort, freedom, and feminine elegance. From the very first collection, the signature style of confident ease and delicate femininity has been a clear trademark. The Sunday Life collections tell their stories with no filters. Fabrics are a high priority for the brand, and the collections are designed in Paris and produced in the Sunday Life Chinese atelier with its high-level manufacturing and textile expertise.
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Mapoésie
It’s an abstract Amazon rainforest, an impenetrable forest of signs where patterns and colours call out and provoke each other, brush against each other and collide, but always end up flying away in the softness of cotton voile, wool, or silk. At its edge, embroidered on the label, a name stands out: Mapoésie. Is this the title of a manifesto? Yes, and much more, maybe of a visual epic poem that Elsa Poux has been writing since 2010 – alone or with guest artists. Mapoésie uses mostly natural materials in all its collections. Cotton is the basic fabric for summer, wool is for winter, and then there’s silk … or a mix of all these fibres. Fabrics specifically woven for Mapoésie give the brand room to play with finishings and the material’s lightness (or heaviness).
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Fête Impériale
Creative design studio Fête Impériale was founded by Laura Gauthier Petit in Paris in 2015. The brand gives women a wardrobe that's rich, colourful, floral, and full of historical references. It can sometimes be alternative, and it's always very feminine, even feminist. Since the brand's beginning, environmental awareness and social ethics have been essential values.
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Diega
Natural elegance with a masculine asssurance make up the androgynous feminity of Diega, a label free from added interpretations and woven from vintage stories. For day or evening, the message is energetic, optimistic and always spontaneous. The Diega woman gets to the essentials with style. She’s intense and sincere, absolutely active and easy going. The result is elegance with a touch of subtle details.
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Valentine Gauthier
Valentine Gauthier launched her eponymous brand in 2007. Her collections are a mix of sophistication, tomboy charm, and workwear inspiration that come together to express a confident look. Each piece is developed using a process that prioritises comfort, style, and respect for the environment. Transparent silks, light-as-air cottons with delicate prints, the rustle of workwear fabrics, wool tweed, velvet, lace, poplin and twill are all at the heart of the collections.
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Le Mont St Michel
Le Mont St Michel is a young brand with an old story that began in 1913 when the brand specialized in heavy-duty workwear. In 1998 Alexandre Milan stepped in and transformed the house into a fashionable label that’s urban and modern but still true to its functional workwear tradition. Le Mont St Michel epitomises all the charm of a paradox à la français. Its unique style and easy confidence is paired with a refusal to compromise on quality, and its impressive heritage is being constantly reinterpreted by the people who wear it today.
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Léo & Ugo
Léo & Ugo is, first and foremost, the story of a family. It’s also a tradition of fine fabrics, a dedication to perfect cuts, an obsession for the perfect finishing details, and more … Today, more than ever, the brand’s mission is to chase away boredom and replace it with whimsy and fantasy.
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Ines de la Fressange
The Ines de la Fressange Paris label is an authentic Parisian fashion house. The brand has chosen to group every stage of its Paris-made goods under the creative direction of Ines de la Fressange, who is assisted by an in-house studio and workshop. Design and creativity are the foundations of the Ines de la Fressange Paris philosophy, because elegance is synonymous with excellence and high standards – an obvious stance, but one that’s becoming rare.
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Kaporal
Kaporal was founded in 2004, and thanks to skillful communication and a clear identity, the brand quickly confirmed its success. Kaporal stays in tune with the market, taking every opportunity to expand its collections and become an on-trend ready-to-wear name with an extensive range of accessories (glasses, watches, shoes, leather goods, and more). Kaporal’s reputation is also backed by its denim expertise. Working with jeans, the brand has built its identity and established its vintage-cool style. The mastery and experience shown in the collections has made the name a true reference in lifestyle brands. It’s impossible to feel indifferent about the brand and its strong personality!
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Pipolaki
The Pipolaki success story started at the Olympic Games in Innsbruck in 1964 when Marielle Goitschel, winner of the giant slalom, was on the cover of Paris Match with her gold medal and her Pipolaki cap. Thanks, too, to Jean-Claude Killy (French World Cup alpine ski racer) and the French ski teams, the hats became a must-have for ski and mountain aficionados. Renowned for their style and incomparable quality, Pipolaki hats quickly became a fashion accessory for both the mountains and city. For over 50 years, Pipolaki caps and accessories have been made with the greatest attention to every detail, from the choice of materials to manufacturing. Modernity, style, and savoir-faire all come together in the Pipolaki collections, which include beanies, ponchos, scarves, gloves, and more.
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Chloé Stora
It all started in 2008 with pants, the centrepiece of a woman's wardrobe. From there, the brand's story was written as the designer evolved. Every garment designed in the Parisian atelier guarantees the wearer uncompromising style. Today the Chloé Stora brand is embracing a freer attitude and expanding its codes to stay in sync with modern women.
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Labdip
Founded in 2012 by a brother and sister (a denim technician and a finance expert), Labdip is the result of two expertise linked by a common passion for pants – more precisely, for well-made pants. And, in fact, the brand perfectly illustrates this mission of always improving. It’s no accident that even the name, Labdip, is a reference to the numerous colour tests done before finding the perfect colour, a bit like a colour lab.
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1083
1083 clothing is organic, on trend, and made in France! Part of the brand's collections are produced in its own atelier in Romans-sur-Isère in the Drôme department. But 1083 also weaves long-term partnerships, working with a network of small ateliers in France. All 1083 products carry the Origine France Garantie label.
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Maison Château Rouge
Maison Château Rouge is a pop lifestyle brand that celebrates the 18th arrondissement neighbourhood in Paris that gave it its name. Inspired by African heritage, the brand symbolizes a meeting of different cultures. By taking a contemporary approach to its collections, the label is a showcase for African culture. The collections are designed and developed in Paris’ Château Rouge neighbourhood, and production takes place in Paris, Abidjan, Bamako, and Dakar.
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Catherine Osti
Catherine Osti's jewellery cuffs are subtle expressions of the French lifestyle. All the pieces are made in France – from the design stage to production. Ms Osti's work, a delicate alchemy of fine materials and artisanal expertise, brings a beautiful, fresh interpretation of luxury and elegance à la française.
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Laulhère
Maison Laulhère was founded by Lucien Laulhère in 1830 in the foothills of the Pyrenes, and in 1840 the house started to make berets. Year after year, the label’s ongoing ambition is to modernise the beret and bring it to the forefront of fashion, while still continuing its invaluable traditions. Creating this exceptional product requires bringing together carefully selected, top-quality materials with the men and women who are experts in the arts of knitting, fulling, felting, dyeing and colours, finishing, and the many other steps needed to create a Laulhère beret. Thanks to this wealth of savoir-faire, in 2013 the Laulhère house was granted the official recognition of the Origine France Garantie and Entreprise du Patrimoine Vivant labels.
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FRNCH
Created in the Frnch design studio in the heart of Paris’ 3rd arrondissement, every collection is a contemporary interpretation of the mythical Parisian silhouette. With its resolutely modern style, Frnch presents a complete wardrobe of affordable, key pieces that combine clean lines, fine materials, and sophisticated details with vintage accents.
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About a Worker
About a Worker is a design studio giving workers from around the world the possibility of speaking out loud by becoming designers, while valuing their crafts and creative talents. About a Worker gives workers, craftsmen, students, consumers and influential industries a platform to meet and build inclusive systems for a brighter future.
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Later
In January 2019 Later began, based on a shared desire to create a textile industry model to make it clear that style and responsibility could go hand-in-hand. Later is about respecting the planet and the people that live on it. The brand prioritises the use of recycled materials and limits its ecological impact by minimising and compensating for its consumption. Later constantly works to create a new economic model and a more responsible way to dress people.
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Wear Marcia
Marcia is a Parisian brand backed up by an extensive team of young creatives. Since 2018 the label’s design process has been closely tied to the French artistic milieu. The name Marcia comes from Les Ritas Mitsuko’s 80’s song Marcia, which expresses the subversive culture in France during that time. Designs are also named after French songs sung by women. From fabrics to packaging, Marcia does everything possible to be respectful of the environment. Every piece is made in ECONYL®, a green fabric made from regenerated nylon. This amazing textile is created from waste retrieved from landfills and oceans around the world. It can be recycled, recreated, and remoulded again and again. Marcia also relies on made-in-France manufacturing.
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Coltesse
Coltesse’s timeless and comfortable essentials to wear from Monday to Sunday are produced in France and Europe. The nonchalant and eco-conscious wardrobe is an invitation for travel, encounters and a carefree attitude. Coltesse's ambition: to translate the concepts of ease, exploring new places and relaxation by playing with carefully chosen materials, volumes and details. Coltesse is an independant, eco-conscious and agile workshop based in Paris.
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Noyoco
Since its founding in 2014, Noyoco has always worked to make a positive impact on the world. The name Noyoco comes from “no youth control”, a call to free up energy, innovation, exploration, and activism. The brand’s an eco-friendly wardrobe features minimalist shapes and a relaxed style. By producing both men’s and women’s fashion, Noyoco represents an attitude of freedom and openness. The brand is firmly committed to limiting the impact of its production on the environment by using natural, organic and recycled fabrics.
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De Bonne Facture
Déborah Sitbon Neuberg creates a wardrobe that brings back memories while still feeling up to date. The label boasts simple lines and quality materials that last. These are clothes that can be put on, used, and infused with movement and personal stories while staying connected to the ateliers that made them and the hands that assembled them.
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Louise Misha
Louise Misha plays with fabrics and colours in every collection to create fashion that expresses her vision. The exceptional care given to each detail is a brand signature, and the label sets no limits for giving movement and liberty free rein. Louise Misha promotes a lifestyle, values, and principles where people are the natural priority. The brand is committed to a fashion business model that assumes responsibility at every stage of product development. Louise Misha goes beyond making clothes; it works to create fashion that’s spontaneous and independent, protects natural resources, and is committed to raising awareness.
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Zyga
Philippe and Viviane founded the brand in 2001, following in the footsteps of their father, Zyga, who had nurtured major fashion talents such as Agnès b., Castelbajac, and Nicole Farhi. True to that tradition, Zyga Lin’n Laundry sets high standards for quality and focuses on natural fabrics. Summer or winter, all the collections are feminine, natural, chic, timeless, and made in Europe. The design process happens in a Parisian studio-atelier, guaranteeing control over the products and the cuts.
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Leon & Harper
Founded in Paris in 2010 by Philippe Corbin, Leon & Harper quickly became a permanent part of free-spirited young women’s wardrobes. Its irresistible basics are timeless but with a twist, thanks to the label’s unique sense of detail. Leon & Harper’s clothes are chic and relaxed, made for movement and subtle seduction. The brand’s look is unpretentious, but still celebrates women’s most beautiful quality: authenticity. Leon & Harper is for women who welcome opportunities when they arrive and then follow them where they lead … women who are cool without trying.
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Ba&sh
For 15 years ba&sh has been reinventing femininity. The brand is like a family – bighearted, welcoming, and ambitious – and over the years it has become a fashion industry reference and an expression of style à la française. It's worn by women who are all different but have one thing in common: being beautiful and feeling great, everywhere and at every moment.
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Sessùn
Season after season designer Emma François uses delicate, low-key fabrics to construct a distinctly original, feminine universe. Ethnic prints, bohemian-chic inspirations, romantic pieces, and tomboy silhouettes make up the Sessùn look. Each season, iconic pieces from the Marseillais brand (adored by young women) are available on Smallable, letting each one find her own Sessùn design and create her own style.
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Max & Moi
For four generations the family business has constantly reinvented itself. The driving force behind Max & Moi is the creation of collections for every moment of a woman’s life, keeping fur as the reference and mixing it with other fine materials such as silk, cashmere, or leather. Thanks to over 90 years of chic, feminine collections, the brand has become a fashion industry reference, both in France and around the world.
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Polder
Though Polder is a Parisian label and design studio, its soul is Dutch and its roots are in the Netherlands, the homeland of sisters Natalie Vodegel and Madelon Lanteri-Laura. The label’s personality, a mix of sobriety and modesty, comes through in a wardrobe of beautiful pieces made using responsible manufacturing methods and designed to be long lasting. Polder’s androgynous charm is accented with vintage details, the fabrics are the best quality and natural, and the colour palettes are low key. With every season, Polder’s unique style is confirmed, one with professional ethics, creativity, and authenticity as the pillars. To nurture the ongoing joy of creativity, the designers release collections in limited editions.
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Maison Lener
Building on the expertise of the Lener Cordier company, founded in 1954 by Marguerite Lener, her grandson Frédéric Lener continued the family tradition in 2009 by establishing the Maison Lener brand, formerly Lener Fabrique de Manteaux. Maison Lener represents all the company’s high-level savoir-faire and can reference three generations of carefully complied archives that reflect the industry’s successive waves of trends and innovations. The house’s coat and trench coat collections combine selected, exceptional materials with signature French savoir-faire. Beginning in 2018, a brand new identity reflected the house’s core values and culture. This evolution came at a key point in the brand’s development and underlined the house’s high-end positioning. The Maison Lener brand is the family business’s signature brand – and a style like no other! Its confident personality includes classic shapes accented with a touch of fantasy in daring colours, and its skilful mix of styles guarantees perfect charm, the Lener charm. Every day, the Maison Lener team fully commits to the company’s project. For over 60 years, Lener Cordier has preserved its founding values: generosity, sharing, and engagement; and these values, which have sparked the business’s creativity and growth, are also evident in its coats.
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Manoush
Founded in 2002, Maison Manoush is a French brand for high-end women’s ready-to-wear. The house has built its success by breaking the rules and ignoring conventions. Manoush’s signature is feminine, bohemian, and artisanal. Its recognizable style using embroidery, sequins, and colourful prints makes every piece in the collection one-of-a-kind.
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Maison Guillemette
Maison Guillemette carefully selects its fabrics, laces, and trims; it’s also meticulous about cuts; and finally, it’s always fine tuning. The brand’s policy is to start fresh with every new collection, to recreate itself. Maison Guillemette began with a needle and thread in a small studio apartment on the 7th floor (no elevator) in the Marais neighbourhood. A few collections later, backed by an enthusiastic, high-energy team, the house continues to grow, but always cultivates the first spark that inspired it.
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Alice Balas
Alice Balas' mission is to create a timeless, elegant wardrobe, and her initial inspiration was the iconic motorcycle jacket. With her talents as a colourist and impeccable cuts, she creates versatile, personal pieces that clients keep forever. Ms Balas' preferred material is leather, with its natural, sensual qualities that provide self-confidence and protection. Her pieces are like armour for the women and men that wear them. The collections, manufactured in the brand's Paris atelier, are designed to be long lasting, one-of-a-kind, and chic.
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La Nouvelle
La Nouvelle is a women’s lingerie, swimwear, homewear, and activewear brand that’s comfortable and timeless. Created by and for women, the brand is dedicated to its mission and true to its style; it has values to share, and commitments to uphold. La Nouvelle gives clients the best of lingerie with no gimmicks to reveal women’s natural – and true – beauty! This classic, essential wardrobe is made to be long lasting, and new pieces are added every collection. By using eco-friendly materials and responsible production methods, La Nouvelle works to create ethical fashion that takes into account the challenges of our times!
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Maison Kitsuné
Created in 2002 by Gildas Loaëc and Masaya Kuroki, Maison Kitsuné expresses a unique art de vivre through its ready-to-wear label. Kitsuné means “fox” in Japanese, and according to legend, the fox is a mythical animal with the power to change its appearance at will. The Maison Kitsuné fox, which has been the signature logo since the brand began, has fun every season taking on different shapes and colours. Season after season, Maison Kitsuné presents a contemporary vision of fashion with influences from Paris and Tokyo. Constantly updated classic designs give the collections a timeless dimension, while the daring mix of colours, prints, and materials make them definitely modern. The house’s Parisian Collection redefines the silhouette of a modern Parisian. Made of timeless shapes with playful Parisian slogans or showcasing the label’s iconic tricolour fox, the collection delivers clothes with the perfect chic/relaxed balance to wear every day.
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Plume
Céline Lescure Inquel started Plume in January 2020 using Instagram as the launch pad. The entrepreneur’s only motivation was to create clothing that delighted the senses, at exactly the right price, and with the smallest possible impact on the planet. The brand is committed on a daily basis to improving every part of its operations. And since the designer believes new methods must be explored to change the status quo, Plume is 100% digital. There’s no overproduction, stock is never destroyed, and there are no markdowns. Plume’s inspiration comes from travel, making new connections, natural fabrics, and especially the things that bring happiness – light, the sensation of touch, and smiles.
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Hopaal
Independent label Hopaal is financed solely by its customers. This freedom means the brand can make the right choices and create a radical alternative. Manufacturing happens on demand in order to meet needs, not create them. Hopaal pays close attention to every detail and stays one step ahead to satisfy its clients’ expectations.
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Maison Courtois
Maison Courtois was founded on a love of savoir-faire and with the ambition of giving hats their rightful place. The Maison takes a modern approach to reinterpret its heritage. Every day it passes on and pushes forward the tradition of beauty, taking inspiration from the excellence of the past and putting the best of the present to use. With rare, premium materials, finesse in production and sewing, and irreproachable quality, Courtois products stand the test of time.
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Habile
The Habile wardrobe is made of pieces to count on; they're indispensable, eco-responsible, and without frills, but not without flair. Capsules, released throughout the year, are inspired by fashion, flavours, artisanal creativity, and travel. The choice of materials and cuts combines to make fashion that’s stylish, unisex, and perfect for any occasion. Sharing, always going back to the drawing board, working as a team to improve performance: this is Habile’s starting point for making the world and their brand DNA better in a real way.
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NUS
Since the very first day, lightness has been the core of the Nus story. The brand’s main goal is not to dictate style but offer a range of clothing that won’t be thrown away in three months. The ethical and environmental issues the planet faces are an integral part of Nus’ business philosophy. The brand pursues a “buy less but better” philosophy by always prioritizing quality over quantity and taking advantage of new, more responsible manufacturing methods and the evolution of materials. Wearing Nus is a declaration of a taste for attractive, well-made goods and a deep-seated intention to live a free, happy life … a Nus life!
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Stella Forest
The Stella Forest women’s ready-to-wear brand is family run and independent. Thanks to the passion and determination of co-founder and designer Christel Boniface, the label has always preserved its values and maintained its authenticity. The premium quality fabrics, the specific savoir-faire of the Stella ateliers, and the constant quest for new ideas make each garment a timeless, distinctive piece. Each season, the brand’s Parisian studio produces new, exclusive patterns for exceptional designs with perfect drape and fluid, comfortable cuts. The brand’s absolutely modern vibe is for free-spirited, daring, spontaneous women, and its stand-out style is expressed through unique prints inspired by the designer’s travels.
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Bourrienne
Bourrienne Paris X offers collections of contemporary white shirts for men and women. The brand appropriates the monochrome palette by reinterpreting collars, bibs and cuffs that take their inspiration from period shirts. The manufacture of the products is based on a unique expertise and a quest for excellence that is reflected in the choice of fabrics and the attention paid to each handcrafted detail.
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Sprung Frères
Thanks to unique expertise and timeless elegance, Sprung Frères has become a reference in the fur industry. The story began in 1892, and the first Paris atelier opened its doors in 1930. 1951 marked the beginning of a long and successful collaboration with legendary Galeries Lafayette, and the label enjoyed great success with its innovative, elegant products. Whether it’s shearling or sheared mink with cashmere, Sprung Frères chooses the highest quality skins to meet the standards of women who demand the best.
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Hana San
Hana San, always daring with new ideas in shapes and materials, still maintains its signature sense of detail. The shirt remains the key, the foundation; but with every new collection, counterparts are added. The Hana San style is now expressed in a complete wardrobe. Knits bring warmth and even more charm. Jackets, the perfect complement, communicate elegance. The shirt is the central theme with its inexhaustible inspirations. Each detail makes each one unique, with particular attention paid to volume and cuffs. Hana San brings just the right doses of daring and modernity to enhance its marvelous simplicity.
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Maison Standards
Since 2013 Maison Standards has worked to push the boundaries of quality and to create clothes at fair prices. The brand is socially committed, transparent, and respects the environment and people. Maison Standards believes in wardrobes that are responsible and ethical with a limited number of pieces. Season after season, it gives a fresh interpretation to its timeless basics.
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JOTT
Created in 2010 by two Marseillais, Mathieu and Nicolas Gourdikian, JOTT (Just Over The Top) reinvents getting dressed by focusing on comfort and style. The brand’s specialties are ultra-light down jackets that adapt to every circumstance. Each season, new products like polo shirts, shoes, and a range of accessories complete the collections. JOTT is available in over 1,500 points of sale in France and around the world.
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Be Parisian
French fashion house Be Parisian presents arty-chic scarves and other exceptional products inspired by a Parisian's wardrobe and style. Surprising, off-beat graphics bring fresh life to the codes of the classic square scarf, while unusual sizes and shapes give wearers a million possibilities. Be Parisian's designs are original and exciting, with each scarf showcasing a signature illustration, a sophisticated palette, and a strong identity.
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Valérie Khalfon
French designer Valérie Khalfon holds a degree in haute couture and began her career gaining experience in different haute couture ateliers. Very quickly she turned to design, a vocation she had been passionate about since childhood. Building on her professional background, she launched her own brand, where she could oversee each stage of a collection: from design, to fine tuning and prototypes, to production. The Valérie Khalfon brand is, above all, a story about women searching for new experiences and for pleasure. Natural fabrics, a blend of artistic influences, and artisanal, ethnic prints express the charm of these glamorous, romantic women. The house’s style mixes a message of freedom and freshness with a simple, joyful appeal. The range, with its clean, feminine cuts, comfortable, fluid fabrics, and shapes that fit in at the beach as well as more urban settings, gives women a choice of timeless pieces to add to their wardrobes.
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Mii Collection
Mii Collection started with the sizzling meeting of two cultures when the Franco-Indian design couple Bapan Dutta and Lucie Bourreau met as students at the Paris School of Decorative Arts. In 2013 they created Mii (Made in India) and introduced a first collection of scarves. In the summer of 2017, to round out their accessories collection, Mii presented its first ready-to-wear line. Their nomadic-inspired universe balances tradition with modernity and tells a story about creating a lifestyle.
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Mat de Misaine
Mat de Misaine began in 1990 in Saint-Gilles-Croix-de-Vie, a famous fishing port and seaside resort on the French Atlantic coast. Since then, the brand has never stopped creating wardrobes that chart a course between the sea and the world of fashion. Clothing inspired by deep sea fishermen’s faded canvas workwear is reinterpreted for men and women searching for elegant, authentic products. Today the Mat de Misaine brand continues to draw inspiration from its environment, the Atlantic coast and its islands, and is committed to defending its values, craftsmanship, and peaceful lifestyle.
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Bonne Gueule
The adventure began in 2007 when Bonne Gueule launched a blog with the mission of helping men feel good about getting dressed and of making them aware of a more healthy, fair, and transparent version of fashion. Bonne Gueule uses the best expertise in France, Japan, and throughout Europe to create a brand with quality products at the right price.
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Lou Andrea
The story started in 2008 when Lou Andréa began presenting avant-garde, free-spirited ready-to-wear collections in fur and leather, dedicated to every woman. Using the best materials – rabbits, farm-raised foxes, minks, and French leathers – Lou Andréa is changing the codes, daring to use colour, and creating unexpected shapes for modern elegance.
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Six Soeurs
Six Sœurs, founded in 2016, delivers a wardrobe of timeless pieces with a highly developed and very personal style. Founder Madeleine Ably is self-taught, passionate about fashion, and has always been fascinated by fabrics and artisanal savoir-faire. Building on that foundation, she manages her small company, anticipates the trends, draws silhouettes, pays close attention to what her clients want, and chooses only fine, quality fabrics. Her only guideline is to design stylish clothing that women don’t want to throw away or sell, but instead pass on to their daughters or nieces.
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Mes Demoiselles
Mes Demoiselles Paris creates ready-to-wear collections with a nuanced bohemian style silhouette available in a wide choice of prints and fine fabrics. The designs are feminine, resolutely on-trend, and absolutely modern. The brand’s expertise with prints is proudly showcased in elegant, refined shapes.
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Maria De La Orden
Maria De La Orden’s collections are made up of authentic, refined pieces. The looks are playfully composed, mixing a delicate sensibility with boyish twist inspired by British culture. Like puzzles, they connect complementary elements into a single harmony that feels both timeless and modern. Thanks to her travels, the designer has discovered local craftsmen with specific know how and expertise in different countries. Every piece of clothing is made by carefully selected, renowned, ethical factories around the world. Moreover, the use of simple materials and original prints is a guarantee of uniqueness and lasting quality.
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Soeur
Established in 2008 by sisters Angélique and Domitille Brion, Soeur’s feminine wardrobe is for every age and style. The clothes are made to last, the colour palettes are divine, and the details are carefully thought out. The desire for continuity is felt each time a Soeur jacket or new pair of shoes is slipped on.
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IKKS
In 1987 Gérard Le Goff launched IKKS. He was determined to express his creative vision for a collection of on-trend, original fashion for juniors. Encouraged by the outstanding success of that line, the first IKKS collection for women was presented in 1999. The IKKS design process happens with a total disregard for clichés and in complete sync with constantly evolving modern life. The collections fit in with every lifestyle without ever betraying the label’s top asset – originality.
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Atelier Tuffery
It all started in 1892 when workers building the railroad crossing the Cévennes mountains needed sturdy, practical garments. That's when Célestin Tuffery, a 17-year-old master tailor, had the idea of making trousers out of indigo-dyed canvas, the famous fabric later called denim (a contraction of de Nîmes). And so the first French jeans, initially intended as workwear, were created. Today the range is updated but still manufactured in Florac and always according to the highest standards. The cuts have been modernised but, in a nod to the past, the designs are named after their famous predecessors.
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Loom
Using recycled polyester and craft paper packaging are good ideas. But to make the textile industry less polluting, the huge manufacturing volumes must first be reduced – and this is one of Loom’s commitments. No advertising, no collection calendars – all our energy and money goes into creating clothing that lasts. We compare our products to what’s on the market, we use laboratories to test their durability, and then we make improvements based on client returns, generation after generation. Manufacturing happens only in France and Portugal, where labour codes give workers the right protection. This also means the Loom team can visit production sites regularly and understand what’s really going on. To protect our planet’s biodiversity, all our clothing is now made with organic materials. Loom is obsessed with quality.
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Keur Paris
It all started in the 1990s, when Eva’s grandmother tried to keep her busy by teaching her how to embroider. With the help of family love, skills were passed on, and a passion was born. Eva’s first artistic declaration was in 2014 when, as a teenager, she embroidered a heart on her T shirt to celebrate three years of romance with her boyfriend. That act made a strong impression on her friends and family, and Keur started to take shape. Following two collaborations with Colette, the Parisian concept store, and a collection for American Apparel, the brand took off. Eva has transformed her new business into a school of life. It’s a story and symbol for the Y generation, the one who proves it’s possible to turn a passion into a tailor-made job. Stitch by stitch, the Keur heart has become the emblem of a generation with a positive attitude.
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Olistic The Label
Olistic The Label was founded in 2019 with the idea of creating fashion that’s both long lasting and elegant. The brand’s versatile collections are an expression of timeless, seasonless beauty. Olistic presents a new, socially engaged definition of women’s fashion, combining minimalist shapes with a contemporary bohemian touch. Lightweight, fluid tops, skirts, and dresses in chiffon brush sensually against the skin while the palette of ecrus and taupes evokes the collections’ organic roots. The flowing, loose-fitting cuts are comfortable, easy to move in, and very elegant. The collection is made with environmentally-friendly fabrics such as peace silk, wood fibres, and upcycled leather. Biomimicry-inspired designs are created using 100% natural and certified organic fibres. Olistic The Label supports European manufacturing, and all the pieces are produced in a family-owned atelier in Portugal. The embroideries are done by hand by a community of craftsmen.
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Inoui Editions
Inouï Editions’ high-level expertise shines in their textile accessories — the brand’s main activity – with a full range of stoles, bags, and accessories. The design team’s constant search for inexhaustible combinations of materials and woven and printed fabrics is reflected in the label’s sense of detail. For both summer and winter, the Inouï Editions’ look is fresh with artwork that’s original, playful and inspired. The team treats each piece as artistry in its own right. A common theme runs through each collection, which can be explored like an art exhibition.
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Mouty
Young Parisian label Mouty was founded by Bertille and Thomas Mouty in 2018. The goal of the two designers is to translate their ideas about what makes a perfect garment through the use of carefully constructed cuts and exclusive fabrics. The Mouty wardrobe has a nostalgic quality. It achieves the perfect mix of relaxed, cool style with a feeling of cerebral sophistication. The result is street-tailoring that stays close to its urban roots yet moves into a realm of idealism, subtlety, and instinctive sensitivity.
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Maevy
Since its founding, Maevy has put knits and knitwear at the heart of its collections. The label has developed a unique savoir-faire using this fine, complex material that’s also soft and stylish. Its excellence is expressed in the quality products it creates and its choice of precious, natural materials. Making and buying a garment are not insignificant acts. The clothes we wear are the result of a process involving numerous participants and it has an impact on people and their environment. To meet this challenge, every day Maevy is committed to methods that respect the planet and people.
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Gertrude
The Gertrude story started with a meeting – the meeting of two personalities, of two different and extremely complementary expertise. Gertrude is about passion and enthusiasm for fashion, clothing, and great design. Gaston is about finding and choosing materials that are increasingly technical and innovative. Created in 2008, the Gertrude + Gaston brand presented its first collection of women’s sleeved garments for a fashion-savvy, urban clientele. Each collection is created with unrelenting care for the quality of cuts and materials, with special attention paid to every detail of every product.
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Prêt Pour Partir
In the early 2000s Xavier Aujard founded Prêt Pour Partir with the idea of creating raincoats with strong lines and that were long enough. They had to be enveloping, and above all water proof. As the seasons went on, the brand added a collection of warm coats in reversible wools and wool/cashmere blends.
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Gérard Darel
Gerard Darel, founded in 1971, represents a genuine tradition of excellence in the choice of fabrics and skins, the attention to cuts' drape and fluidity, and the care given to quality finishing touches. The highest standards are an inherent part of each garment and accessory. Collections sometimes include the influence of vintage-chic clothes and accessories found at the Marché aux Puces. Each design is original and imbued with a timeless essence that transcends fashion and eras.
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Make my Lemonade
Founded in 2015 by Lisa Gachet, Make My Lemonade is the first brand to offer do-it-yourself fashion. The concept: limited edition clothes to make yourself or buy ready-made. Each collection tells a new story, transporting customers to a different world. And every month, a sewing pattern of a design in the collection is available. In total, that makes 12 models from the collections that can be adapted endlessly. It’s a never-ending story! All ready-to-wear manufacturing takes place in Europe, and the brand works with ateliers in Portugal, Spain, Bulgaria, Italy, and even Paris. With each collection, Make My Lemonade reduces the use of synthetic fabrics in its garments. Today, after several months work by in-house teams and suppliers, the brand’s collections are made primarily with natural and recycled materials.
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Rime Arodaky
Rime Arodaky has been designing wedding dresses since 2011. The designer is part of a new generation that has decided to upturn the traditional codes of wedding attire and inject style and attitude into that very static, conventional industry. All the label’s pieces are designed in Paris and handmade by seamstresses. In 2015 Rime Arodaky took a stance against cruelty by refusing to use any animal product (wool, feathers, fur, silk, leather, etc.) or any product tested on animals. The house takes full advantage, however, of a vast vocabulary of iconic materials such as lace, macramé, organza, and crêpe. To create her gorgeous pieces, Rime and her team of experts choose the best Italian and French textiles sourced from local suppliers.
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