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Bonne Gueule
The adventure began in 2007 when Bonne Gueule launched a blog with the mission of helping men feel good about getting dressed and of making them aware of a more healthy, fair, and transparent version of fashion. Bonne Gueule uses the best expertise in France, Japan, and throughout Europe to create a brand with quality products at the right price.
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Maison Lener
Building on the expertise of the Lener Cordier company, founded in 1954 by Marguerite Lener, her grandson Frédéric Lener continued the family tradition in 2009 by establishing the Maison Lener brand, formerly Lener Fabrique de Manteaux. Maison Lener represents all the company’s high-level savoir-faire and can reference three generations of carefully complied archives that reflect the industry’s successive waves of trends and innovations. The house’s coat and trench coat collections combine selected, exceptional materials with signature French savoir-faire. Beginning in 2018, a brand new identity reflected the house’s core values and culture. This evolution came at a key point in the brand’s development and underlined the house’s high-end positioning. The Maison Lener brand is the family business’s signature brand – and a style like no other! Its confident personality includes classic shapes accented with a touch of fantasy in daring colours, and its skilful mix of styles guarantees perfect charm, the Lener charm. Every day, the Maison Lener team fully commits to the company’s project. For over 60 years, Lener Cordier has preserved its founding values: generosity, sharing, and engagement; and these values, which have sparked the business’s creativity and growth, are also evident in its coats.
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Habile
The Habile wardrobe is made of pieces to count on; they're indispensable, eco-responsible, and without frills, but not without flair. Capsules, released throughout the year, are inspired by fashion, flavours, artisanal creativity, and travel. The choice of materials and cuts combines to make fashion that’s stylish, unisex, and perfect for any occasion. Sharing, always going back to the drawing board, working as a team to improve performance: this is Habile’s starting point for making the world and their brand DNA better in a real way.
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Laulhère
Maison Laulhère was founded by Lucien Laulhère in 1830 in the foothills of the Pyrenes, and in 1840 the house started to make berets. Year after year, the label’s ongoing ambition is to modernise the beret and bring it to the forefront of fashion, while still continuing its invaluable traditions. Creating this exceptional product requires bringing together carefully selected, top-quality materials with the men and women who are experts in the arts of knitting, fulling, felting, dyeing and colours, finishing, and the many other steps needed to create a Laulhère beret. Thanks to this wealth of savoir-faire, in 2013 the Laulhère house was granted the official recognition of the Origine France Garantie and Entreprise du Patrimoine Vivant labels.
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Polder
Though Polder is a Parisian label and design studio, its soul is Dutch and its roots are in the Netherlands, the homeland of sisters Natalie Vodegel and Madelon Lanteri-Laura. The label’s personality, a mix of sobriety and modesty, comes through in a wardrobe of beautiful pieces made using responsible manufacturing methods and designed to be long lasting. Polder’s androgynous charm is accented with vintage details, the fabrics are the best quality and natural, and the colour palettes are low key. With every season, Polder’s unique style is confirmed, one with professional ethics, creativity, and authenticity as the pillars. To nurture the ongoing joy of creativity, the designers release collections in limited editions.
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Modetrotter
Modetrotter was born in October 2008, when founder Marie Courroy decided to set up an online boutique for fashion with a different approach. Very quickly, Modetrotter.com featured a range of names, from Heimstone and Roseanna to Opening Ceremony and Jacquemus. Spurred by the success of its capsule collections, Modetrotter decided to launch its own brand, and made its move in spring 2015. Every Modetrotter collection is an expression of the label’s strong, versatile, creative style.
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Petrusse
For over 20 years Maison Petrusse has cultivated exceptional expertise with fabrics. Using exquisite materials, the most noble traditional methods, patience, and high standards, Petrusse is reinventing the great weaving traditions. The house looks to the future while remaining completely aware of the era and its challenges. The brand integrates social and environmental responsibilities and is committed to creating meaning and connection. Petrusse believes that, more than ever, solidarity is the way to envision the future.
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Mapoésie
It’s an abstract Amazon rainforest, an impenetrable forest of signs where patterns and colours call out and provoke each other, brush against each other and collide, but always end up flying away in the softness of cotton voile, wool, or silk. At its edge, embroidered on the label, a name stands out: Mapoésie. Is this the title of a manifesto? Yes, and much more, maybe of a visual epic poem that Elsa Poux has been writing since 2010 – alone or with guest artists. Mapoésie uses mostly natural materials in all its collections. Cotton is the basic fabric for summer, wool is for winter, and then there’s silk … or a mix of all these fibres. Fabrics specifically woven for Mapoésie give the brand room to play with finishings and the material’s lightness (or heaviness).
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Madame C
The Madame C brand was founded by Carolina Ritzler. After leaving her former, eponymous label, she launched a completely new project where she could give full expression to her creativity. This new, multi-disciplinary label is a combination of arts such as music, painting, and clothing. Madame C is a concept, a playful world where the arts interact and a collection mutates into a song. The designer creates a collection as if it were a piece of music, with notes as the colours and fit as the rhythm. Paintings are Madame C’s visual identity.
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Karine Lecchi
Karine Lecchi is a Parisian label founded in 2015. The fashion house tells a story about a stylish allure that’s a successful combination of urban chic and contemporary comfort. Every season, the ongoing theme of women’s tailoring codes is reinterpreted with references to bespoke expertise and cuts that are carefully thought out and perfectly balanced. By playing with genres and codes, Karen Lecchi communicates a new interpretation of style inspired by architecture and design. The brand’s wardrobe is made up of clean-lined key pieces that adapt to the uniqueness of strong-willed women who are on the move. The clothes possess an authenticity that gives the wearer the freedom to be her own true self.
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La Nouvelle
La Nouvelle is a women’s lingerie, swimwear, homewear, and activewear brand that’s comfortable and timeless. Created by and for women, the brand is dedicated to its mission and true to its style; it has values to share, and commitments to uphold. La Nouvelle gives clients the best of lingerie with no gimmicks to reveal women’s natural – and true – beauty! This classic, essential wardrobe is made to be long lasting, and new pieces are added every collection. By using eco-friendly materials and responsible production methods, La Nouvelle works to create ethical fashion that takes into account the challenges of our times!
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Ba&sh
For 15 years ba&sh has been reinventing femininity. The brand is like a family – bighearted, welcoming, and ambitious – and over the years it has become a fashion industry reference and an expression of style à la française. It's worn by women who are all different but have one thing in common: being beautiful and feeling great, everywhere and at every moment.
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Catherine Osti
Catherine Osti's jewellery cuffs are subtle expressions of the French lifestyle. All the pieces are made in France – from the design stage to production. Ms Osti's work, a delicate alchemy of fine materials and artisanal expertise, brings a beautiful, fresh interpretation of luxury and elegance à la française.
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Les Jupons de Louison
Les Jupons de Louison concept is founded on the ability to adapt every piece to every client’s morphology. Designs can be personalised and adjusted in size and length to perfectly match the curves and tastes of each woman. This customization option gives clients freedom, individuality, and femininity, and it’s what makes the brand unique. The brand’s goal is to create a bespoke, made-in-France wardrobe in tune with modern feminine codes while still conforming to each woman’s body type. By choosing 100% made in France manufacturing, Les Jupons de Louison promotes the house’s values of locally-sourced production, citizenship, and responsibility.
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Stella Forest
The Stella Forest women’s ready-to-wear brand is family run and independent. Thanks to the passion and determination of co-founder and designer Christel Boniface, the label has always preserved its values and maintained its authenticity. The premium quality fabrics, the specific savoir-faire of the Stella ateliers, and the constant quest for new ideas make each garment a timeless, distinctive piece. Each season, the brand’s Parisian studio produces new, exclusive patterns for exceptional designs with perfect drape and fluid, comfortable cuts. The brand’s absolutely modern vibe is for free-spirited, daring, spontaneous women, and its stand-out style is expressed through unique prints inspired by the designer’s travels.
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Pipolaki
The Pipolaki success story started at the Olympic Games in Innsbruck in 1964 when Marielle Goitschel, winner of the giant slalom, was on the cover of Paris Match with her gold medal and her Pipolaki cap. Thanks, too, to Jean-Claude Killy (French World Cup alpine ski racer) and the French ski teams, the hats became a must-have for ski and mountain aficionados. Renowned for their style and incomparable quality, Pipolaki hats quickly became a fashion accessory for both the mountains and city. For over 50 years, Pipolaki caps and accessories have been made with the greatest attention to every detail, from the choice of materials to manufacturing. Modernity, style, and savoir-faire all come together in the Pipolaki collections, which include beanies, ponchos, scarves, gloves, and more.
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Wear Marcia
Marcia is a Parisian brand backed up by an extensive team of young creatives. Since 2018 the label’s design process has been closely tied to the French artistic milieu. The name Marcia comes from Les Ritas Mitsuko’s 80’s song Marcia, which expresses the subversive culture in France during that time. Designs are also named after French songs sung by women. From fabrics to packaging, Marcia does everything possible to be respectful of the environment. Every piece is made in ECONYL®, a green fabric made from regenerated nylon. This amazing textile is created from waste retrieved from landfills and oceans around the world. It can be recycled, recreated, and remoulded again and again. Marcia also relies on made-in-France manufacturing.
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La Petite Française
Since it began in 1991, La Petite Française has mixed elegance and comfort to create collections that express the inimitable Parisian look. The label’s silhouettes blend natural style with sophistication, and these two key principles are behind a design process that celebrates women’s beauty. As part of the brand’s commitment to its clients, 95% of all collections are designed and produced in France. This engagement is not just about quality, it also includes just-in-time agility to meet demand and stay in sync with the newest trends. The brand’s ideas come from its own values and by observing and listening to women, guaranteeing that collections are in tune with each one’s taste and style.
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Gérard Darel
Gerard Darel, founded in 1971, represents a genuine tradition of excellence in the choice of fabrics and skins, the attention to cuts' drape and fluidity, and the care given to quality finishing touches. The highest standards are an inherent part of each garment and accessory. Collections sometimes include the influence of vintage-chic clothes and accessories found at the Marché aux Puces. Each design is original and imbued with a timeless essence that transcends fashion and eras.
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Balzac Paris
Since 2014 Balzac Paris has told its story about protecting the environment, and every collection has been a chapter that's both ethical and irresistible. Balzac Paris' limited edition collections are 100% feminine with classic styles and timeless looks – sold only via their internet site.
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Maison Standards
Since 2013 Maison Standards has worked to push the boundaries of quality and to create clothes at fair prices. The brand is socially committed, transparent, and respects the environment and people. Maison Standards believes in wardrobes that are responsible and ethical with a limited number of pieces. Season after season, it gives a fresh interpretation to its timeless basics.
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Sprung Frères
Thanks to unique expertise and timeless elegance, Sprung Frères has become a reference in the fur industry. The story began in 1892, and the first Paris atelier opened its doors in 1930. 1951 marked the beginning of a long and successful collaboration with legendary Galeries Lafayette, and the label enjoyed great success with its innovative, elegant products. Whether it’s shearling or sheared mink with cashmere, Sprung Frères chooses the highest quality skins to meet the standards of women who demand the best.
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Jeanne Source
Since 2015 the Jeanne Source fashion house, located in the designer’s native Provence, has presented dresses for modern, sophisticated, and sensual brides. The designer’s inspiration comes from fashion and Paris, the carefree attitude of the 1970s and Jane Birkin, and from the sun and love. The Jeanne Source bride is in love, free, a bit wild, sensual, and strong willed. Her natural charm is important to her, and she wants a dress with clean lines that’s light as a feather and just a little cheeky! She likes simplicity, lightness, bare backs and the feel of silk on her skin. She wants to laugh, drink a glass of champagne, and dance barefoot in her dress.
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Maison Château Rouge
Maison Château Rouge is a pop lifestyle brand that celebrates the 18th arrondissement neighbourhood in Paris that gave it its name. Inspired by African heritage, the brand symbolizes a meeting of different cultures. By taking a contemporary approach to its collections, the label is a showcase for African culture. The collections are designed and developed in Paris’ Château Rouge neighbourhood, and production takes place in Paris, Abidjan, Bamako, and Dakar.
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Hana San
Hana San, always daring with new ideas in shapes and materials, still maintains its signature sense of detail. The shirt remains the key, the foundation; but with every new collection, counterparts are added. The Hana San style is now expressed in a complete wardrobe. Knits bring warmth and even more charm. Jackets, the perfect complement, communicate elegance. The shirt is the central theme with its inexhaustible inspirations. Each detail makes each one unique, with particular attention paid to volume and cuffs. Hana San brings just the right doses of daring and modernity to enhance its marvelous simplicity.
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MOUTY
Young Parisian label Mouty was founded by Bertille and Thomas Mouty in 2018. The goal of the two designers is to translate their ideas about what makes a perfect garment through the use of carefully constructed cuts and exclusive fabrics. The Mouty wardrobe has a nostalgic quality. It achieves the perfect mix of relaxed, cool style with a feeling of cerebral sophistication. The result is street-tailoring that stays close to its urban roots yet moves into a realm of idealism, subtlety, and instinctive sensitivity.
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Later
In January 2019 Later began, based on a shared desire to create a textile industry model to make it clear that style and responsibility could go hand-in-hand. Later is about respecting the planet and the people that live on it. The brand prioritises the use of recycled materials and limits its ecological impact by minimising and compensating for its consumption. Later constantly works to create a new economic model and a more responsible way to dress people.
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Ekyog
Since its founding 17 years ago, the Ekyog brand has been fun, creative, and socially engaged. The label's joyful, timeless collections are designed and produced with the utmost care. These are clothes for modern women who are free, upbeat, feminine, and committed to building a world that shares those qualities. Simply put, these are clothes that are meant to last.
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Maria De La Orden
Maria De La Orden’s collections are made up of authentic, refined pieces. The looks are playfully composed, mixing a delicate sensibility with boyish twist inspired by British culture. Like puzzles, they connect complementary elements into a single harmony that feels both timeless and modern. Thanks to her travels, the designer has discovered local craftsmen with specific know how and expertise in different countries. Every piece of clothing is made by carefully selected, renowned, ethical factories around the world. Moreover, the use of simple materials and original prints is a guarantee of uniqueness and lasting quality.
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Max & Moi
For four generations the family business has constantly reinvented itself. The driving force behind Max & Moi is the creation of collections for every moment of a woman’s life, keeping fur as the reference and mixing it with other fine materials such as silk, cashmere, or leather. Thanks to over 90 years of chic, feminine collections, the brand has become a fashion industry reference, both in France and around the world.
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Louise Misha
Louise Misha plays with fabrics and colours in every collection to create fashion that expresses her vision. The exceptional care given to each detail is a brand signature, and the label sets no limits for giving movement and liberty free rein. Louise Misha promotes a lifestyle, values, and principles where people are the natural priority. The brand is committed to a fashion business model that assumes responsibility at every stage of product development. Louise Misha goes beyond making clothes; it works to create fashion that’s spontaneous and independent, protects natural resources, and is committed to raising awareness.
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Kaporal
Kaporal was founded in 2004, and thanks to skillful communication and a clear identity, the brand quickly confirmed its success. Kaporal stays in tune with the market, taking every opportunity to expand its collections and become an on-trend ready-to-wear name with an extensive range of accessories (glasses, watches, shoes, leather goods, and more). Kaporal’s reputation is also backed by its denim expertise. Working with jeans, the brand has built its identity and established its vintage-cool style. The mastery and experience shown in the collections has made the name a true reference in lifestyle brands. It’s impossible to feel indifferent about the brand and its strong personality!
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Mii Collection
Mii Collection started with the sizzling meeting of two cultures when the Franco-Indian design couple Bapan Dutta and Lucie Bourreau met as students at the Paris School of Decorative Arts. In 2013 they created Mii (Made in India) and introduced a first collection of scarves. In the summer of 2017, to round out their accessories collection, Mii presented its first ready-to-wear line. Their nomadic-inspired universe balances tradition with modernity and tells a story about creating a lifestyle.
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D’Estrëe
The D’Estrëe signature is unique: high-end accessories that combine hybrid, graphic, pure and colorful shapes and colors, and deeply inspired by the world of art. D’Estrëe loves artists. Each collection of hats and bags bears the name of a performer, photographer, painter, sculptor or designer who has played a role in shaping the history of art. This is the brand’s DNA
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Make my Lemonade
Founded in 2015 by Lisa Gachet, Make My Lemonade is the first brand to offer do-it-yourself fashion. The concept: limited edition clothes to make yourself or buy ready-made. Each collection tells a new story, transporting customers to a different world. And every month, a sewing pattern of a design in the collection is available. In total, that makes 12 models from the collections that can be adapted endlessly. It’s a never-ending story! All ready-to-wear manufacturing takes place in Europe, and the brand works with ateliers in Portugal, Spain, Bulgaria, Italy, and even Paris. With each collection, Make My Lemonade reduces the use of synthetic fabrics in its garments. Today, after several months work by in-house teams and suppliers, the brand’s collections are made primarily with natural and recycled materials.
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Chloé Stora
It all started in 2008 with pants, the centrepiece of a woman's wardrobe. From there, the brand's story was written as the designer evolved. Every garment designed in the Parisian atelier guarantees the wearer uncompromising style. Today the Chloé Stora brand is embracing a freer attitude and expanding its codes to stay in sync with modern women.
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Gertrude + Gaston
The Gertrude + Gaston story started with a meeting – the meeting of two personalities, of two different and extremely complementary expertise. Gertrude is about passion and enthusiasm for fashion, clothing, and great design. Gaston is about finding and choosing materials that are increasingly technical and innovative. Created in 2008, the Gertrude + Gaston brand presented its first collection of women’s sleeved garments for a fashion-savvy, urban clientele. Each collection is created with unrelenting care for the quality of cuts and materials, with special attention paid to every detail of every product.
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Coltesse
Coltesse’s timeless and comfortable essentials to wear from Monday to Sunday are produced in France and Europe. The nonchalant and eco-conscious wardrobe is an invitation for travel, encounters and a carefree attitude. Coltesse's ambition: to translate the concepts of ease, exploring new places and relaxation by playing with carefully chosen materials, volumes and details. Coltesse is an independant, eco-conscious and agile workshop based in Paris.
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Maison Labiche
Since 2011, Maison Labiche has been creating hand-embroidered T-shirts, using a chain stitch and handwritten lettering inspired by the smocks in 1950s French boarding schools. That font, developed by Maison Labiche, has become the brand’s signature. Every season, a new collection of pictograms – also embroidered over the heart – pairs up with that emblem. Today, with the Do Your Own on-line service or in the boutique, clients can choose the message to be embroidered on a sweatshirt or striped sailor’s T-shirt. Fabrics are carefully chosen with a preference for natural materials, and the garments are produced mainly in Portugal, in selected factories that meet the label’s criteria.
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Majestic Filatures
For over 30 years, Majestic Filatures’ deluxe T-shirts have been designed in its Paris ateliers and manufactured exclusively in Europe. Quality and elegance are the brand’s trademarks. A pioneer in the development of the best yarns and the most beautiful fabrics, Majestic Filatures designs and sells high-end products at affordable prices. The label’s concept is a wardrobe of basic, timeless pieces made of fine, innovative materials, and with a focus on savoir-faire, meticulous details, and perfect cuts. A discreet Parisian chic brings an added exceptional touch of luxury to clothes for every day.
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About a Worker
About a Worker is a design studio giving workers from around the world the possibility of speaking out loud by becoming designers, while valuing their crafts and creative talents. About a Worker gives workers, craftsmen, students, consumers and influential industries a platform to meet and build inclusive systems for a brighter future.
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Manoush
Founded in 2002, Maison Manoush is a French brand for high-end women’s ready-to-wear. The house has built its success by breaking the rules and ignoring conventions. Manoush’s signature is feminine, bohemian, and artisanal. Its recognizable style using embroidery, sequins, and colourful prints makes every piece in the collection one-of-a-kind.
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IKKS
In 1987 Gérard Le Goff launched IKKS. He was determined to express his creative vision for a collection of on-trend, original fashion for juniors. Encouraged by the outstanding success of that line, the first IKKS collection for women was presented in 1999. The IKKS design process happens with a total disregard for clichés and in complete sync with constantly evolving modern life. The collections fit in with every lifestyle without ever betraying the label’s top asset – originality.
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Naf Naf
In 1973 brothers Gérard and Patrick Pariente started Naf Naf, and in 1983 the brand put its famous jumpsuit on the market. The revolutionary idea was to make up garments in cotton that could be dyed in different colours. Over 3 million were sold, and the brand went international. Naf Naf made its place celebrating the bad girl look in its advertising campaigns and in its cheeky, feminine collections. It was the perfect combination of chic fashion and girls with spunk. Today Naf Naf is for women and girls who take chances and are confident about who they are.
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Maison Lemoine
Because our lives are marked by important moments when we want to feel special, Maison Lemoine designs clothes that can be worn and reworn for every special event, big and little. The ready-to-wear collections are produced in limited editions and based on colours, rather than seasons, so all the different pieces can be put together and still form a harmonious palette.
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Le Temps des Cerises
Le Temps des Cerises jeans brand has rewritten the codes and techniques of jeans manufacturing to develop its range of products. Today the brand is known as a jeans artisan, using the wealth of accumulated savoir-faire available since denim first appeared and adding its own signature. All jeans are produced in the Mediterranean region, a guarantee of traceability and quality. Every season, clients discover jeans that, once worn, they can no longer do without.
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La Seine & Moi
La Seine & Moi was created by a Parisian, Lydia Bahia, to offer a new alternative to real fur. This amazing vegan fur is as elegant, comfortable and warm as the real thing. It’s also 100% made in Paris. Lydia Bahia always wanted to create a collection with a value that she treasured, that of environmental respect. She controls the entire production process, and all of her pieces are made in her own Parisian atelier. La Seine & Moi is the world's leading brand of luxury vegan fur. A few months after its launch, the brand won the Peta Award, a guarantee that no product is of animal origin.
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Lou Andrea
The story started in 2008 when Lou Andréa began presenting avant-garde, free-spirited ready-to-wear collections in fur and leather, dedicated to every woman. Using the best materials – rabbits, farm-raised foxes, minks, and French leathers – Lou Andréa is changing the codes, daring to use colour, and creating unexpected shapes for modern elegance.
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Maison Guillemette
Maison Guillemette carefully selects its fabrics, laces, and trims; it’s also meticulous about cuts; and finally, it’s always fine tuning. The brand’s policy is to start fresh with every new collection, to recreate itself. Maison Guillemette began with a needle and thread in a small studio apartment on the 7th floor (no elevator) in the Marais neighbourhood. A few collections later, backed by an enthusiastic, high-energy team, the house continues to grow, but always cultivates the first spark that inspired it.
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Fête Impériale
Creative design studio Fête Impériale was founded by Laura Gauthier Petit in Paris in 2015. The brand gives women a wardrobe that's rich, colourful, floral, and full of historical references. It can sometimes be alternative, and it's always very feminine, even feminist. Since the brand's beginning, environmental awareness and social ethics have been essential values.
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Be Parisian
French fashion house Be Parisian presents arty-chic scarves and other exceptional products inspired by a Parisian's wardrobe and style. Surprising, off-beat graphics bring fresh life to the codes of the classic square scarf, while unusual sizes and shapes give wearers a million possibilities. Be Parisian's designs are original and exciting, with each scarf showcasing a signature illustration, a sophisticated palette, and a strong identity.
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Diega
Natural elegance with a masculine asssurance make up the androgynous feminity of Diega, a label free from added interpretations and woven from vintage stories. For day or evening, the message is energetic, optimistic and always spontaneous. The Diega woman gets to the essentials with style. She’s intense and sincere, absolutely active and easy going. The result is elegance with a touch of subtle details.
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Plume
Céline Lescure Inquel started Plume in January 2020 using Instagram as the launch pad. The entrepreneur’s only motivation was to create clothing that delighted the senses, at exactly the right price, and with the smallest possible impact on the planet. The brand is committed on a daily basis to improving every part of its operations. And since the designer believes new methods must be explored to change the status quo, Plume is 100% digital. There’s no overproduction, stock is never destroyed, and there are no markdowns. Plume’s inspiration comes from travel, making new connections, natural fabrics, and especially the things that bring happiness – light, the sensation of touch, and smiles.
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FRNCH
Created in the Frnch design studio in the heart of Paris’ 3rd arrondissement, every collection is a contemporary interpretation of the mythical Parisian silhouette. With its resolutely modern style, Frnch presents a complete wardrobe of affordable, key pieces that combine clean lines, fine materials, and sophisticated details with vintage accents.
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Saint James
The first Saint James design, created in 1889, was a shirt made from local yarn for fishermen. It did such a good job protecting them from the cold and damp, they thought of it as their second skin. An iconic garment was born. The brand built its reputation on knits for fishermen and marine workers, whose difficult job conditions required high-level expertise about constructing clothing that was warm, comfortable, and sturdy.
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Le Mont St Michel
Le Mont St Michel is a young brand with an old story that began in 1913 when the brand specialized in heavy-duty workwear. In 1998 Alexandre Milan stepped in and transformed the house into a fashionable label that’s urban and modern but still true to its functional workwear tradition. Le Mont St Michel epitomises all the charm of a paradox à la français. Its unique style and easy confidence is paired with a refusal to compromise on quality, and its impressive heritage is being constantly reinterpreted by the people who wear it today.
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MISTER K
Charlotte Husson is the founder and designer of Mister k., and the label reflects her passion for beauty and her devotion to quality and details. Charlotte brings her ideal wardrobe to life, but her process is different: she only produces what’s needed and uses quality standards to avoid uselessly invading the planet with stock. Make beauty, do good, do it right.
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Coralie Marabelle
Coralie Marabelle's approach to fashion is joyful, colourful, and daring. Her utterly original style is the opposite of fast fashion and the cookie-cutter looks it fosters despite wearers' different cultural identities. Her fashion is profoundly feminist, and her clothes let clients express and affirm who they are and show their strengths. Thanks to the confidence that Coralie Marabelle designs inspire, the wearer's self-assurance is boosted. The brand also gives consumers the right to make informed choices, to question clothing's meaning, and to know how it's manufactured.
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Dualist
Dualist's extensive range of premium, functional parkas and puffer jackets for men and women are on trend, contemporary, and above all, eco-responsible. The brand's core principle is that every design can be worn two ways: all the parkas are reversible! Dualist's green-friendly products are OekoTex certified and Bluesign approved, and the label uses Dupont's Sorona plant-based polymer. Dualist only works with innovative or recycled materials, never fur or feathers.
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Léo & Ugo
Léo & Ugo is, first and foremost, the story of a family. It’s also a tradition of fine fabrics, a dedication to perfect cuts, an obsession for the perfect finishing details, and more … Today, more than ever, the brand’s mission is to chase away boredom and replace it with whimsy and fantasy.
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Leon & Harper
Founded in Paris in 2010 by Philippe Corbin, Leon & Harper quickly became a permanent part of free-spirited young women’s wardrobes. Its irresistible basics are timeless but with a twist, thanks to the label’s unique sense of detail. Leon & Harper’s clothes are chic and relaxed, made for movement and subtle seduction. The brand’s look is unpretentious, but still celebrates women’s most beautiful quality: authenticity. Leon & Harper is for women who welcome opportunities when they arrive and then follow them where they lead … women who are cool without trying.
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Zyga
Philippe and Viviane founded the brand in 2001, following in the footsteps of their father, Zyga, who had nurtured major fashion talents such as Agnès b., Castelbajac, and Nicole Farhi. True to that tradition, Zyga Lin’n Laundry sets high standards for quality and focuses on natural fabrics. Summer or winter, all the collections are feminine, natural, chic, timeless, and made in Europe. The design process happens in a Parisian studio-atelier, guaranteeing control over the products and the cuts.
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Valérie Khalfon
French designer Valérie Khalfon holds a degree in haute couture and began her career gaining experience in different haute couture ateliers. Very quickly she turned to design, a vocation she had been passionate about since childhood. Building on her professional background, she launched her own brand, where she could oversee each stage of a collection: from design, to fine tuning and prototypes, to production. The Valérie Khalfon brand is, above all, a story about women searching for new experiences and for pleasure. Natural fabrics, a blend of artistic influences, and artisanal, ethnic prints express the charm of these glamorous, romantic women. The house’s style mixes a message of freedom and freshness with a simple, joyful appeal. The range, with its clean, feminine cuts, comfortable, fluid fabrics, and shapes that fit in at the beach as well as more urban settings, gives women a choice of timeless pieces to add to their wardrobes.
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Ellozze
Ellozze designs and produces jumpsuits that qualify as perfect. They combine function, style, and comfort with a value chain that's impeccably faire and responsible. The Ellozze vision goes beyond clothes; the brand seeks to be a source of inspiration and a tool for liberation for women.
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Sunday Life
The Sunday Life brand was launched in 2015 by Pei Chen, a designer who knows how to look with fresh eyes and find inspiration in the people she meets, nature, and the world around her. France and China come together in Sunday Life, a label that represents sobriety, comfort, freedom, and feminine elegance. From the very first collection, the signature style of confident ease and delicate femininity has been a clear trademark. The Sunday Life collections tell their stories with no filters. Fabrics are a high priority for the brand, and the collections are designed in Paris and produced in the Sunday Life Chinese atelier with its high-level manufacturing and textile expertise.
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La Petite Française
Since it began in 1991, La Petite Française has mixed elegance and comfort to create collections that express the inimitable Parisian look. The label’s silhouettes blend natural style with sophistication, and these two key principles are behind a design process that celebrates women’s beauty. As part of the brand’s commitment to its clients, 95% of all collections are designed and produced in France. This engagement is not just about quality, it also includes just-in-time agility to meet demand and stay in sync with the newest trends. The brand’s ideas come from its own values and by observing and listening to women, guaranteeing that collections are in tune with each one’s taste and style.
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Maison Courtois
Maison Courtois was founded on a love of savoir-faire and with the ambition of giving hats their rightful place. The Maison takes a modern approach to reinterpret its heritage. Every day it passes on and pushes forward the tradition of beauty, taking inspiration from the excellence of the past and putting the best of the present to use. With rare, premium materials, finesse in production and sewing, and irreproachable quality, Courtois products stand the test of time.
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Keur Paris
It all started in the 1990s, when Eva’s grandmother tried to keep her busy by teaching her how to embroider. With the help of family love, skills were passed on, and a passion was born. Eva’s first artistic declaration was in 2014 when, as a teenager, she embroidered a heart on her T shirt to celebrate three years of romance with her boyfriend. That act made a strong impression on her friends and family, and Keur started to take shape. Following two collaborations with Colette, the Parisian concept store, and a collection for American Apparel, the brand took off. Eva has transformed her new business into a school of life. It’s a story and symbol for the Y generation, the one who proves it’s possible to turn a passion into a tailor-made job. Stitch by stitch, the Keur heart has become the emblem of a generation with a positive attitude.
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Valentine Gauthier
Valentine Gauthier launched her eponymous brand in 2007. Her collections are a mix of sophistication, tomboy charm, and workwear inspiration that come together to express a confident look. Each piece is developed using a process that prioritises comfort, style, and respect for the environment. Transparent silks, light-as-air cottons with delicate prints, the rustle of workwear fabrics, wool tweed, velvet, lace, poplin and twill are all at the heart of the collections.
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Acoté
Acoté was born more than ten years ago on the shores of Lake Nantua. Acoté is a contemporary and creative French brand, known for its simple cuts, timeless basics and original prints. It's gaining popularity in France and abroad with nomadic and urban women who are eager for beautiful materials and authenticity. Acoté is a committed and responsible brand, favouring French and European home fabrics, natural materials and recycled furniture.
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Soi Paris
In April 2016 Aurélie and Julie launched Soi Paris, an original brand that stands out with its daring approach to colour and its offbeat prints and beautiful fabrics. Since the beginning, the two designers have stayed true to their mission of giving clients irreproachable quality and exceptional fabrics. As part of that commitment, they’ve chosen to use only natural fabrics that are ethically sourced and sustainably produced in OEKO-TEX-certified factories. Silk quickly became the label’s preferred medium for showcasing its vivid prints – it’s a natural material that’s delicate and soft, and it lets colour vibrate. That’s why the women’s collections are primarily made up of silk pieces with easy-to-wear, simple cuts: the iconic silk shirt, the must-have printed blouse, and the perfect little silk dress.
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Côme Éditions
Côme Éditions is a women’s ready-to-wear brand created in 2015 by Clémence et Matthieu Dru, brother and sister. Côme Éditions is about a mixture of styles, a masculine-feminine balance, two-toned and reversible models, and patchworks of fabrics and prints… These contrasts give the product character, both graphic and poetic, distinctive and timeless. Today, the brand is recognized for its creativity, authenticity and ethical commitments.
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Labdip
Founded in 2012 by a brother and sister (a denim technician and a finance expert), Labdip is the result of two expertise linked by a common passion for pants – more precisely, for well-made pants. And, in fact, the brand perfectly illustrates this mission of always improving. It’s no accident that even the name, Labdip, is a reference to the numerous colour tests done before finding the perfect colour, a bit like a colour lab.
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Béton Ciré
Béton Ciré was created in 2013, when founder Amélie Le Roux was inspired to bring back the Miki docker hat from Brittany. It soon became the Parisian brand’s iconic beanie. Always keeping in mind that its first inspirations come from love for the sea, for the city and for street art, Béton Ciré constantly revisits tradition with a fresh look and a touch of audacity. A new story is told in each collection with the purpose of taking you on a journey.
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Chemins Blancs
Monique Kolen sketched the first designs in 1992 in a corporation's headquarters offices in Hazebrouck in the North of France. And that was the start of the very first Chemins Blancs ready-to-wear collection. It was also the beginning of a great adventure and a story about making connections (a lot of connections), human values, and a passion for quality clothing. Chemins Blancs' originality comes from the expert balance of designs that are both timeless and contemporary. And this mix of current trends with timeless vintage flair creates the label's one-of-a-kind signature.
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Idano
Idano, founded in 2014, is the result of the meeting between a renowned production atelier and a designer who was passionate about her profession. After several years working as colleagues in Paris’ ready-to-wear community, the two decided to start a brand they would perpetually reinvent. Idano is a keen observer of the latest trends and, thanks to the agility and expertise of its ateliers, can interpret fashion in real time. The brand is 100% vertical and has eliminated all the middle men to better serve its clients. From design to fabric manufacturing, from finishing garments to creating prints, Idano is in complete control of its production and always maintains the same goal: making quality affordable.
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Inoui Editions
Inouï Editions’ high-level expertise shines in their textile accessories — the brand’s main activity – with a full range of stoles, bags, and accessories. The design team’s constant search for inexhaustible combinations of materials and woven and printed fabrics is reflected in the label’s sense of detail. For both summer and winter, the Inouï Editions’ look is fresh with artwork that’s original, playful and inspired. The team treats each piece as artistry in its own right. A common theme runs through each collection, which can be explored like an art exhibition.
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Rive Droite
Rive Droite Paris is the story of three women – Aurélie, Sofia, and Yasmine – who wanted to make their professional lives different. The brand’s extensive range of products includes backpacks, travel bags, toiletry bags, and aprons – all made from leftover fabric. Rive Droite’s goal is to produce designs with high-end quality, sold at a fair price, and using methods that respect the environment.
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Alice Balas
Alice Balas' mission is to create a timeless, elegant wardrobe, and her initial inspiration was the iconic motorcycle jacket. With her talents as a colourist and impeccable cuts, she creates versatile, personal pieces that clients keep forever. Ms Balas' preferred material is leather, with its natural, sensual qualities that provide self-confidence and protection. Her pieces are like armour for the women and men that wear them. The collections, manufactured in the brand's Paris atelier, are designed to be long lasting, one-of-a-kind, and chic.
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Olistic The Label
Olistic The Label was founded in 2019 with the idea of creating fashion that’s both long lasting and elegant. The brand’s versatile collections are an expression of timeless, seasonless beauty. Olistic presents a new, socially engaged definition of women’s fashion, combining minimalist shapes with a contemporary bohemian touch. Lightweight, fluid tops, skirts, and dresses in chiffon brush sensually against the skin while the palette of ecrus and taupes evokes the collections’ organic roots. The flowing, loose-fitting cuts are comfortable, easy to move in, and very elegant. The collection is made with environmentally-friendly fabrics such as peace silk, wood fibres, and upcycled leather. Biomimicry-inspired designs are created using 100% natural and certified organic fibres. Olistic The Label supports European manufacturing, and all the pieces are produced in a family-owned atelier in Portugal. The embroideries are done by hand by a community of craftsmen.
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Molli
Charlotte de Fayet began managing Molli in 2014 with the idea of waking up the sleeping beauty label. Under her guidance, the knitting specialist reintroduced its iconic trousseau for newborns in a palette of acid colours. It also added a women’s collection of classic, delicate knits with flowing skirts, tops with ruffles, and long, textured capes. The brand is sold in the world’s prettiest boutiques, especially in Asia.
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Hopaal
Independent label Hopaal is financed solely by its customers. This freedom means the brand can make the right choices and create a radical alternative. Manufacturing happens on demand in order to meet needs, not create them. Hopaal pays close attention to every detail and stays one step ahead to satisfy its clients’ expectations.
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Capuche Paris
It was in September 2017 that Juliette Babelot decided to reinvent the rain bonnet. Her inspiration came from her grandmother's removable rain cap, since rain hadn't been a problem for Gisèle for quite some time. And the Capuche à Mémé brand was born. The bonnets are all made in France, and most are made with recycled fabrics. A true fashion trend, these pretty rainproof hoods are being tucked in women's bags more and more often, like a symbol of freedom and optimism.
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Elise Chalmin
Elise Chalmin is a French brand created in 2017. Elise Chalmin is a brand that gives life and color to your day, we make clothes with care and love while respecting the planet. We use 95% natural materials and 5% recycled materials. We say "Buy Less, Buy Better", in a world of overconsumption we want to show our customers that it is possible to dress without polluting the oceans every time you wash your clothes. We want our clients to keep their clothes for a long time, like Elise, and build fashion that never goes out of style.
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Rime Arodaky
Rime Arodaky has been designing wedding dresses since 2011. The designer is part of a new generation that has decided to upturn the traditional codes of wedding attire and inject style and attitude into that very static, conventional industry. All the label’s pieces are designed in Paris and handmade by seamstresses. In 2015 Rime Arodaky took a stance against cruelty by refusing to use any animal product (wool, feathers, fur, silk, leather, etc.) or any product tested on animals. The house takes full advantage, however, of a vast vocabulary of iconic materials such as lace, macramé, organza, and crêpe. To create her gorgeous pieces, Rime and her team of experts choose the best Italian and French textiles sourced from local suppliers.
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Soeur
Established in 2008 by sisters Angélique and Domitille Brion, Soeur’s feminine wardrobe is for every age and style. The clothes are made to last, the colour palettes are divine, and the details are carefully thought out. The desire for continuity is felt each time a Soeur jacket or new pair of shoes is slipped on.
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JOTT
Created in 2010 by two Marseillais, Mathieu and Nicolas Gourdikian, JOTT (Just Over The Top) reinvents getting dressed by focusing on comfort and style. The brand’s specialties are ultra-light down jackets that adapt to every circumstance. Each season, new products like polo shirts, shoes, and a range of accessories complete the collections. JOTT is available in over 1,500 points of sale in France and around the world.
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Maison Kitsuné
Created in 2002 by Gildas Loaëc and Masaya Kuroki, Maison Kitsuné expresses a unique art de vivre through its ready-to-wear label. Kitsuné means “fox” in Japanese, and according to legend, the fox is a mythical animal with the power to change its appearance at will. The Maison Kitsuné fox, which has been the signature logo since the brand began, has fun every season taking on different shapes and colours. Season after season, Maison Kitsuné presents a contemporary vision of fashion with influences from Paris and Tokyo. Constantly updated classic designs give the collections a timeless dimension, while the daring mix of colours, prints, and materials make them definitely modern. The house’s Parisian Collection redefines the silhouette of a modern Parisian. Made of timeless shapes with playful Parisian slogans or showcasing the label’s iconic tricolour fox, the collection delivers clothes with the perfect chic/relaxed balance to wear every day.
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1083
1083 clothing is organic, on trend, and made in France! Part of the brand's collections are produced in its own atelier in Romans-sur-Isère in the Drôme department. But 1083 also weaves long-term partnerships, working with a network of small ateliers in France. All 1083 products carry the Origine France Garantie label.
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Prêt Pour Partir
In the early 2000s Xavier Aujard founded Prêt Pour Partir with the idea of creating raincoats with strong lines and that were long enough. They had to be enveloping, and above all water proof. As the seasons went on, the brand added a collection of warm coats in reversible wools and wool/cashmere blends.
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Mes Demoiselles
Mes Demoiselles Paris creates ready-to-wear collections with a nuanced bohemian style silhouette available in a wide choice of prints and fine fabrics. The designs are feminine, resolutely on-trend, and absolutely modern. The brand’s expertise with prints is proudly showcased in elegant, refined shapes.
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Atelier Tuffery
It all started in 1892 when workers building the railroad crossing the Cévennes mountains needed sturdy, practical garments. That's when Célestin Tuffery, a 17-year-old master tailor, had the idea of making trousers out of indigo-dyed canvas, the famous fabric later called denim (a contraction of de Nîmes). And so the first French jeans, initially intended as workwear, were created. Today the range is updated but still manufactured in Florac and always according to the highest standards. The cuts have been modernised but, in a nod to the past, the designs are named after their famous predecessors.
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Maevy
Since its founding, Maevy has put knits and knitwear at the heart of its collections. The label has developed a unique savoir-faire using this fine, complex material that’s also soft and stylish. Its excellence is expressed in the quality products it creates and its choice of precious, natural materials. Making and buying a garment are not insignificant acts. The clothes we wear are the result of a process involving numerous participants and it has an impact on people and their environment. To meet this challenge, every day Maevy is committed to methods that respect the planet and people.
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Ines de la Fressange
The Ines de la Fressange Paris label is an authentic Parisian fashion house. The brand has chosen to group every stage of its Paris-made goods under the creative direction of Ines de la Fressange, who is assisted by an in-house studio and workshop. Design and creativity are the foundations of the Ines de la Fressange Paris philosophy, because elegance is synonymous with excellence and high standards – an obvious stance, but one that’s becoming rare.
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Maison NH
Founded in 2015 by two Japanese friends living in Paris, Maison N.H is a Parisian brand for nomadic, bohemian accessories that blend French elegance with influences from around the world. The collections have a free-spirited charm and vacation attitude, and the perfectly designed pieces are on trend, easy to wear, and full of summertime charm. Relaxed-chic bags, sandals and hats with modern shapes can be worn both in the city and at the beach. The brand pays special attention to social values, particularly to artisans’ working conditions. Founders Noriko and Hiromi visit the workshops at least once a year to maintain solid partnerships.
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Noyoco
Since its founding in 2014, Noyoco has always worked to make a positive impact on the world. The name Noyoco comes from “no youth control”, a call to free up energy, innovation, exploration, and activism. The brand’s an eco-friendly wardrobe features minimalist shapes and a relaxed style. By producing both men’s and women’s fashion, Noyoco represents an attitude of freedom and openness. The brand is firmly committed to limiting the impact of its production on the environment by using natural, organic and recycled fabrics.
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Sessùn
Season after season designer Emma François uses delicate, low-key fabrics to construct a distinctly original, feminine universe. Ethnic prints, bohemian-chic inspirations, romantic pieces, and tomboy silhouettes make up the Sessùn look. Each season, iconic pieces from the Marseillais brand (adored by young women) are available on Smallable, letting each one find her own Sessùn design and create her own style.
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Bensimon
Since 1979 Bensimon has used exceptional savoir-faire in mixing art and colour. Fashion is the core of the Bensimon lifestyle, though the brand is also renowned for home décor, design, and even books. Bensimon's iconic tennis shoes are part of the brand's success story, and this ever-timeless product is available in a range of colours. Bensimon's creative vision for ready-to-wear is summed up in a few words: "A sense of beauty and a taste for the essential." The philosophy is behind the design of all the clothing and accessories, with comfort and fine materials the priorities.
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Margaux Tardits
Collection after collection, Margaux Tardits designs bespoke dresses in her Parisian atelier. Her unwavering attention to fabrics and to constructing the perfect drape result in nuanced designs that reflect the modern bride. The house attracts brides from all over the world. They’re free-spirited, confident women who want their big day to be both stylish and glamorous, with that very French mix of charm, sophistication, and natural beauty that shakes up codes without breaking them.
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NUS
Since the very first day, lightness has been the core of the Nus story. The brand’s main goal is not to dictate style but offer a range of clothing that won’t be thrown away in three months. The ethical and environmental issues the planet faces are an integral part of Nus’ business philosophy. The brand pursues a “buy less but better” philosophy by always prioritizing quality over quantity and taking advantage of new, more responsible manufacturing methods and the evolution of materials. Wearing Nus is a declaration of a taste for attractive, well-made goods and a deep-seated intention to live a free, happy life … a Nus life!
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De Bonne Facture
Déborah Sitbon Neuberg creates a wardrobe that brings back memories while still feeling up to date. The label boasts simple lines and quality materials that last. These are clothes that can be put on, used, and infused with movement and personal stories while staying connected to the ateliers that made them and the hands that assembled them.
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Six Soeurs
Six Sœurs, founded in 2016, delivers a wardrobe of timeless pieces with a highly developed and very personal style. Founder Madeleine Ably is self-taught, passionate about fashion, and has always been fascinated by fabrics and artisanal savoir-faire. Building on that foundation, she manages her small company, anticipates the trends, draws silhouettes, pays close attention to what her clients want, and chooses only fine, quality fabrics. Her only guideline is to design stylish clothing that women don’t want to throw away or sell, but instead pass on to their daughters or nieces.
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Mat de Misaine
Mat de Misaine began in 1990 in Saint-Gilles-Croix-de-Vie, a famous fishing port and seaside resort on the French Atlantic coast. Since then, the brand has never stopped creating wardrobes that chart a course between the sea and the world of fashion. Clothing inspired by deep sea fishermen’s faded canvas workwear is reinterpreted for men and women searching for elegant, authentic products. Today the Mat de Misaine brand continues to draw inspiration from its environment, the Atlantic coast and its islands, and is committed to defending its values, craftsmanship, and peaceful lifestyle.
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Sézane
Founded in 2013 by Morgane Sézalory, Sézane was the first French brand to start online. Collections are a balanced mix of essential basics and irresistible, eye-catching pieces, and the Sézane style is immediately recognizable. The label’s designs are resolutely modern with a focus on quality, construction, and fabrics. They’re also produced in ethical working conditions and available at affordable prices.
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Bourrienne
Bourrienne Paris X offers collections of contemporary white shirts for men and women. The brand appropriates the monochrome palette by reinterpreting collars, bibs and cuffs that take their inspiration from period shirts. The manufacture of the products is based on a unique expertise and a quest for excellence that is reflected in the choice of fabrics and the attention paid to each handcrafted detail.
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Loom
Using recycled polyester and craft paper packaging are good ideas. But to make the textile industry less polluting, the huge manufacturing volumes must first be reduced – and this is one of Loom’s commitments. No advertising, no collection calendars – all our energy and money goes into creating clothing that lasts. We compare our products to what’s on the market, we use laboratories to test their durability, and then we make improvements based on client returns, generation after generation. Manufacturing happens only in France and Portugal, where labour codes give workers the right protection. This also means the Loom team can visit production sites regularly and understand what’s really going on. To protect our planet’s biodiversity, all our clothing is now made with organic materials. Loom is obsessed with quality.
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Des Petits Hauts
Des Petits Hauts appeals to every generation. The brand's irresistible universe includes subtle, perfectly chosen colours, a joyful attitude, and designs with a feminine touch. Soft knits made with premium yarns and exclusive prints created in house are also part of Des Petits Hauts' signature details.
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Hanane Hotait
Hanane Hotait's eponymous label, created in 2016, began with the idea of combining her Lebanese and Middle Eastern heritage with the style and sensual beauty of Paris, where she grew up. French women, who know how to wear men's clothes with style, are a constant inspiration for the designer. The collections' oriental aspect adds sensuality and mystery to the glamour and nonchalance of French women's sophisticated style and attitude, and Ms Hotait's unique approach is defined by a combination of these two women. For the designer, the shirt represents freedom and power at the same time, and by adding couture touches she has claimed this key garment as her own.
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