It all started in the 1990s, when Eva’s grandmother tried to keep her busy by teaching her how to embroider. With the help of family love, skills were passed on, and a passion was born.
Eva’s first artistic declaration was in 2014 when, as a teenager, she embroidered a heart on her T shirt to celebrate three years of romance with her boyfriend. That act made a strong impression on her friends and family, and Keur started to take shape.
Following two collaborations with Colette, the Parisian concept store, and a collection for American Apparel, the brand took off. Eva has transformed her new business into a school of life. It’s a story and symbol for the Y generation, the one who proves it’s possible to turn a passion into a tailor-made job.
Stitch by stitch, the Keur heart has become the emblem of a generation with a positive attitude. découvrir