For 15 years ba&sh has been reinventing femininity. The brand is like a family – bighearted, welcoming, and ambitious – and over the years it has become a fashion industry reference and an expression of style à la française. It's worn by women who are all different but have one thing in common: being beautiful and feeling great, everywhere and at every moment.
Léo & Ugo is, first and foremost, the story of a family. It’s also a tradition of fine fabrics, a dedication to perfect cuts, an obsession for the perfect finishing details, and more … Today, more than ever, the brand’s mission is to chase away boredom and replace it with whimsy and fantasy.
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The first Saint James design, created in 1889, was a shirt made from local yarn for fishermen. It did such a good job protecting them from the cold and damp, they thought of it as their second skin. An iconic garment was born. The brand built its reputation on knits for fishermen and marine workers, whose difficult job conditions required high-level expertise about constructing clothing that was warm, comfortable, and sturdy.
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For 15 years ba&sh has been reinventing femininity. The brand is like a family – bighearted, welcoming, and ambitious – and over the years it has become a fashion industry reference and an expression of style à la française. It's worn by women who are all different but have one thing in common: being beautiful and feeling great, everywhere and at every moment.
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Céline Lescure Inquel started Plume in January 2020 using Instagram as the launch pad. The entrepreneur’s only motivation was to create clothing that delighted the senses, at exactly the right price, and with the smallest possible impact on the planet. The brand is committed on a daily basis to improving every part of its operations. And since the designer believes new methods must be explored to change the status quo, Plume is 100% digital. There’s no overproduction, stock is never destroyed, and there are no markdowns. Plume’s inspiration comes from travel, making new connections, natural fabrics, and especially the things that bring happiness – light, the sensation of touch, and smiles.
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Founded in 2012 by a brother and sister (a denim technician and a finance expert), Labdip is the result of two expertise linked by a common passion for pants – more precisely, for well-made pants. And, in fact, the brand perfectly illustrates this mission of always improving. It’s no accident that even the name, Labdip, is a reference to the numerous colour tests done before finding the perfect colour, a bit like a colour lab.
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The Pipolaki success story started at the Olympic Games in Innsbruck in 1964 when Marielle Goitschel, winner of the giant slalom, was on the cover of Paris Match with her gold medal and her Pipolaki cap. Thanks, too, to Jean-Claude Killy (French World Cup alpine ski racer) and the French ski teams, the hats became a must-have for ski and mountain aficionados. Renowned for their style and incomparable quality, Pipolaki hats quickly became a fashion accessory for both the mountains and city. For over 50 years, Pipolaki caps and accessories have been made with the greatest attention to every detail, from the choice of materials to manufacturing. Modernity, style, and savoir-faire all come together in the Pipolaki collections, which include beanies, ponchos, scarves, gloves, and more.
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Using recycled polyester and craft paper packaging are good ideas. But to make the textile industry less polluting, the huge manufacturing volumes must first be reduced – and this is one of Loom’s commitments. No advertising, no collection calendars – all our energy and money goes into creating clothing that lasts. We compare our products to what’s on the market, we use laboratories to test their durability, and then we make improvements based on client returns, generation after generation. Manufacturing happens only in France and Portugal, where labour codes give workers the right protection. This also means the Loom team can visit production sites regularly and understand what’s really going on. To protect our planet’s biodiversity, all our clothing is now made with organic materials. Loom is obsessed with quality.
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