For 15 years ba&sh has been reinventing femininity. The brand is like a family – bighearted, welcoming, and ambitious – and over the years it has become a fashion industry reference and an expression of style à la française. It's worn by women who are all different but have one thing in common: being beautiful and feeling great, everywhere and at every moment.
Since 2014 Balzac Paris has told its story about protecting the environment, and every collection has been a chapter that's both ethical and irresistible. Balzac Paris' limited edition collections are 100% feminine with classic styles and timeless looks – sold only via their internet site.
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The story started in 2008 when Lou Andréa began presenting avant-garde, free-spirited ready-to-wear collections in fur and leather, dedicated to every woman. Using the best materials – rabbits, farm-raised foxes, minks, and French leathers – Lou Andréa is changing the codes, daring to use colour, and creating unexpected shapes for modern elegance.
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Maison Guillemette carefully selects its fabrics, laces, and trims; it’s also meticulous about cuts; and finally, it’s always fine tuning. The brand’s policy is to start fresh with every new collection, to recreate itself. Maison Guillemette began with a needle and thread in a small studio apartment on the 7th floor (no elevator) in the Marais neighbourhood. A few collections later, backed by an enthusiastic, high-energy team, the house continues to grow, but always cultivates the first spark that inspired it.
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Maria De La Orden’s collections are made up of authentic, refined pieces. The looks are playfully composed, mixing a delicate sensibility with boyish twist inspired by British culture. Like puzzles, they connect complementary elements into a single harmony that feels both timeless and modern. Thanks to her travels, the designer has discovered local craftsmen with specific know how and expertise in different countries. Every piece of clothing is made by carefully selected, renowned, ethical factories around the world. Moreover, the use of simple materials and original prints is a guarantee of uniqueness and lasting quality.
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It all started in the 1990s, when Eva’s grandmother tried to keep her busy by teaching her how to embroider. With the help of family love, skills were passed on, and a passion was born. Eva’s first artistic declaration was in 2014 when, as a teenager, she embroidered a heart on her T shirt to celebrate three years of romance with her boyfriend. That act made a strong impression on her friends and family, and Keur started to take shape. Following two collaborations with Colette, the Parisian concept store, and a collection for American Apparel, the brand took off. Eva has transformed her new business into a school of life. It’s a story and symbol for the Y generation, the one who proves it’s possible to turn a passion into a tailor-made job. Stitch by stitch, the Keur heart has become the emblem of a generation with a positive attitude.
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French designer Valérie Khalfon holds a degree in haute couture and began her career gaining experience in different haute couture ateliers. Very quickly she turned to design, a vocation she had been passionate about since childhood. Building on her professional background, she launched her own brand, where she could oversee each stage of a collection: from design, to fine tuning and prototypes, to production. The Valérie Khalfon brand is, above all, a story about women searching for new experiences and for pleasure. Natural fabrics, a blend of artistic influences, and artisanal, ethnic prints express the charm of these glamorous, romantic women. The house’s style mixes a message of freedom and freshness with a simple, joyful appeal. The range, with its clean, feminine cuts, comfortable, fluid fabrics, and shapes that fit in at the beach as well as more urban settings, gives women a choice of timeless pieces to add to their wardrobes.
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