In April 2016 Aurélie and Julie launched Soi Paris, an original brand that stands out with its daring approach to colour and its offbeat prints and beautiful fabrics. Since the beginning, the two designers have stayed true to their mission of giving clients irreproachable quality and exceptional fabrics. As part of that commitment, they’ve chosen to use only natural fabrics that are ethically sourced and sustainably produced in OEKO-TEX-certified factories. Silk quickly became the label’s preferred medium for showcasing its vivid prints – it’s a natural material that’s delicate and soft, and it lets colour vibrate. That’s why the women’s collections are primarily made up of silk pieces with easy-to-wear, simple cuts: the iconic silk shirt, the must-have printed blouse, and the perfect little silk dress.