Keur Paris

Talents lauréat 2020

It all started in the 1990s, when Eva’s grandmother tried to keep her busy by teaching her how to embroider. With the help of family love, skills were passed on, and a passion was born. Eva’s first artistic declaration was in 2014 when, as a teenager, she embroidered a heart on her T shirt to celebrate three years of romance with her boyfriend. That act made a strong impression on her friends and family, and Keur started to take shape. Following two collaborations with Colette, the Parisian concept store, and a collection for American Apparel, the brand took off. Eva has transformed her new business into a school of life. It’s a story and symbol for the Y generation, the one who proves it’s possible to turn a passion into a tailor-made job. Stitch by stitch, the Keur heart has become the emblem of a generation with a positive attitude.

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