Using recycled polyester and craft paper packaging are good ideas. But to make the textile industry less polluting, the huge manufacturing volumes must first be reduced – and this is one of Loom’s commitments. No advertising, no collection calendars – all our energy and money goes into creating clothing that lasts. We compare our products to what’s on the market, we use laboratories to test their durability, and then we make improvements based on client returns, generation after generation. Manufacturing happens only in France and Portugal, where labour codes give workers the right protection. This also means the Loom team can visit production sites regularly and understand what’s really going on. To protect our planet’s biodiversity, all our clothing is now made with organic materials. Loom is obsessed with quality.