In 1973 brothers Gérard and Patrick Pariente started Naf Naf, and in 1983 the brand put its famous jumpsuit on the market. The revolutionary idea was to make up garments in cotton that could be dyed in different colours. Over 3 million were sold, and the brand went international. Naf Naf made its place celebrating the bad girl look in its advertising campaigns and in its cheeky, feminine collections. It was the perfect combination of chic fashion and girls with spunk. Today Naf Naf is for women and girls who take chances and are confident about who they are.